Chapter 9: Analysis and Conclusions

[ draft version comments appreciated]  Catherine Kavassalis       Return to Contents    Return to BioMuncie

last revision: 11/24/2002

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Looking at BioMuncie's Success

The goal of BioMuncie is to raise public awareness about environmental issues and to encourage social action. It was hypothesized that an environmental education website could achieve this goal by providing community-specific information that would be useful to local activists (see page 1). Although only six months have passed since its inception, BioMuncie has demonstrated some success in meeting its objectives.

Awareness of local environmental issues such as coal emissions, lead pollution, water quality and sprawl has increased as a direct result of BioMuncie’s creation. An activist, Carol Blakney, has been empowered by having access to the information and resources BioMuncie provides. Through her efforts and activities in the Muncie area, new communities of people have networked together to find solutions to local problems. As a result of their actions, Ball State University is actively considering ways to deal with their coal burning facility, a program at the local hospitals will educate health care professionals about lead poisoning, and residents are actively fighting sprawl in the county and addressing issues of corruption that have been adversely affecting the environment.  These are small but significant steps toward improving the county's overall environmental health.

The stated mission of the site is to promote biodiversity. Although biodiversity has not been a specific focus for public attention, it is hoped that a planned Coffee House meeting in the fall will raise awareness about endangered species and habitats and provide information on how to increase biodiversity in the area.

BioMuncie's success extends beyond Muncie and Delaware County. The Site Stats indicate over a thousand visits between April and May. The site is successfully supporting learners and teachers trying to build knowledge from around the globe. How this access to information, research and ideas for solving environmental problems is affecting other communities is unknown? It can only be hoped that other local leaders, empowered by knowledge, are able to actively work toward resolution of environmental problems in their country or community.

Why has BioMuncie been successful?

BioMuncie's success can be attributed to two factors. The site provides access to relevant and credible information and Carol has used this information effectively in support of numerous outreach initiatives. In order to raise awareness and to encourage action, two activities have proven critical:

One of the most significant complaints raised against environmental education is that it is often "based on emotionalism, myths, & misinformation,” (see page 38). The process of gathering and assessing web resources is therefore critical if an environmental education website is to be recognized as reliable and trustworthy. BioMuncie has endeavored to collect such information. This information has then driven action on particular issues.

As environmental information related to the community was uncovered, Carol brought important issues to the attention of the public. One of the rationales behind the creation of BioMuncie was to provide community-specific information because Americans, in general, and residents of Muncie in particular, did not feel that environmental problems were a priority. They did not see the personal impact of environmental problems and/or did not know how to address them when they did. By disseminating credible community-specific information, Carol has been able to raise the interest of the public and organize local action.

Robert Keohane, CoDirector of the Program on Democracy, Institutions, and Political Economy at Duke University, and Joseph Nye, the Dean of the Kennedy School of Government at Harvard University, have investigated the power of credibility. They state that, "Information power flows to those who can edit and credibly validate information to sort out what is both correct and important,” (1998, p. 7). Information power is a form of 'soft power' - the power to persuade people to behave in a particular way "through attraction rather than coercion,” (p.7). Frank Navran, Director of the Ethics Resource Center in Washington, identifies expertise, information, obligation and reputation as those factors within an individual’s control that can bestow personal power (1992). The Dean of Harvard’s Kennedy School of Government has the power of authority conferred by his position and title. His words are given greater credence simply based on the assumption that someone in this position has expertise and knowledge. For an individual without title or position to convey authority, power can be obtained through the development of expertise, the acquisition of information and the establishment of a reputation for credibility. Why is power important?

It takes power to create change. Consider the physical sciences. Simply understood, a body in motion tends to stay in motion. To alter its speed or direction takes the application of force. The amount of force is proportional to the velocity and mass of the object and the desired degree of change. (Navram, “Ethics/Power Connection,” ¶1)

To change social behavior, and create new patterns of behaviour (Tbilisi) requires power. 

As Francis Bacon is often quoted, nam et ipsa scientia potestas est - knowledge is power (1597). Of course BioMuncie does not provide knowledge, only information. It is up to the user, the learner to construct their own understanding, their own expertise, and eventually the wisdom on which sound, responsible action is based. Knowledge based on credible information can be a powerful tool. One of the first things that Carol noticed when she began referencing BioMuncie was that it somehow conferred authority to her. People began to treat her more respectfully, to listen to what she had to say, to actively seek her out for help, advice and information. She began to build a reputation for her expertise on environmental issues and her access to reliable information. This has given her power to be a leader in the community who can promote positive change.

Carol is one activist. She has been the focal point of this study. But there are unquestionable others, like the Muncie schoolteacher who was concerned about the use of pesticides and diesel fuel around her school, using BioMuncie to learn and to take action.  The site stats indicate users from around the world are gathering information and ideas and hopefully taking the next critical step of gathering and organizing people to take action.

The Limitations of BioMuncie and Future Plans 

 BioMuncie is an essentially passive structure. It can only directly support active or intentional learners who choose to access the site.  Without outreach its impact would be severely limited.  Providing general access to quality information is an ongoing concern for BioMuncie. Finding the time and the funds to maintain the site is also an ongoing concern.

A limited number of Delaware County residents access the site. Without an individual like Carol to actively work in the community and communicate information to those without interest or ability to access an environmental education Website, the site would have little community value. It is only through her voluntary efforts that the site has had an impact in Delaware County.

Carol has focused her attention on socio-political action related to environmental issues and has had little time to interface with the educational community. Her role has included organizing information to present to the public, organizing and attending meetings, preparing posters and handouts, interacting with the community and the media, etc. She has not had time to work with people in the local K-12 educational system. Introducing teachers to projects like the World Community of Old Trees or the various state-supported environmental education programs would be an effective way to begin institutionalizing environmental values. However, institutionalizing such projects requires leadership and time. Another individual is needed to work with schools and teachers to help them incorporate environmental education into their programs.

To date, my sister and I have provided BioMuncie as a voluntary service.  However we will need to apply for a grant its future activity. Our next step will be to seek funding to continue BioMuncie and perhaps create a template for sister-sites in other localities. In the meantime, given the limits of time and funds, the site will continue to provide information in response to community needs and we will share what we learn in the hope that other communities can benefit from our experience.


A Final Note:

At the turn of the millennium, Abbey Ruskey, Co-Director of the National Environmental Education Advancement Project, wrote, "After almost a decade of working to increase EE capacity at the state level, we must now focus resources on EE capacity building at the local level. For it is at the local level where ‘the rubber hits the road’ in the teaching and learning of EE. The infrastructure being built across the nation to support quality EE programs will not be complete without a broad network of successful and comprehensive local level EE programs in place. Without question, the extent to which we will achieve environmental literacy and environmental sustainability will be the extent to which local level EE programs are developed and institutionalized,” (2000, p.3). BioMuncie.org is building environmental education capacity in Delaware County although there is a great deal of work to be done before EE programs are institutionalized.

 In the 1960s, Edward Lorenz, a renowned MIT meteorologist, postulated that a butterfly flapping its wings could change the weather all over the world (Hilborn, 1994). In an interconnected world little events can have profound consequences. Little events on a local scale can have global impact. BioMuncie beats its wings hoping to display this butterfly effect.